In today’s fast-paced world, multitasking is often seen as a badge of honor too many of us “proudly” wear. Juggling multiple tasks at once might seem like the key to getting more done in less time, but research tells a different story. The truth is, multitasking can reduce your productivity, increase your stress levels, and lead to more errors in your work.
Over the last several weeks, our team has been reading the book The 12 Week Year, and after many of our weekly reviews we mention feeling “gut punched” or like “our toes have been stepped on” from the message. The book is truly quite simple as it discusses the concept of setting smaller, more achievable goals over a shorter period. This strategy provides a clear path to increased focus and prioritization, offering a more effective way to work rather than trying to manage everything at once, and reminding us we can’t be all things to all people.
Long story short, if you want to achieve more with less effort, it’s time to stop multitasking and start focusing.
At first glance, multitasking seems like the ultimate efficiency tool. After all, handling several tasks at once feels like you’re squeezing more into your day, and couldn’t we all use an extra hour or two in our day? However, our brains aren’t designed to focus on multiple things simultaneously. What multitasking really entails is “task-switching,” where the brain rapidly moves back and forth between activities. According to the American Psychological Association, constant task-switching comes with a cognitive cost, reducing productivity by as much as 40%.

The problem becomes even clearer when compared to the principles in The 12 Week Year. By setting more focused goals you eliminate the need for this mental juggling. Instead, you prioritize and zero in on what matters, ensuring that your energy and attention are fully dedicated to high-impact tasks.
Here’s a closer look at how multitasking can negatively impact your work and well-being:
Reduced Productivity: When you divide your attention among multiple tasks, you’re not giving any one task your full focus. As a result, you’re likely to complete tasks more slowly and with less precision. What seems like a time-saver can actually turn into a time-waster.
Increased Errors: Multitasking leads to mistakes. When your brain is constantly switching gears, it’s easy to overlook details or make errors that require rework, further delaying your progress.
Heightened Stress Levels: Juggling multiple tasks can lead to cognitive overload, which increases stress and anxiety. The pressure to keep up with several things at once can leave you feeling overwhelmed, mentally exhausted, and like you can’t get anything right.
Decreased Creativity: Focusing on one task at a time allows your brain to dive deeper and think more creatively. Multitasking, on the other hand, prevents you from reaching that state of deep focus where innovative ideas are born.
Reduced Memory Retention: Multitasking can also negatively affect your memory. When you’re constantly switching between tasks, your brain has a harder time retaining information, which can lead to confusion and forgetfulness. As someone who frequently says, “I don’t even know what day it is!” this one was a gut punch.
Moving from multitasking to focused work requires a shift in how you set and approach your goals. Here are some strategies our team has discussed to help you get started:
- Prioritize Your Tasks / Goals: Start by identifying your most important tasks for the day or week. Focus on completing these first and give them your full attention before moving on to less critical activities.
- Break Down Tasks into Achievable Steps: Set smaller, time-bound goals that align with your broader objectives. By working in short, productive bursts, you’ll see quicker wins that keep you motivated.
- Set Specific Time Blocks: Dedicate specific time blocks to focus on single tasks without distractions. Block out everything that’s not essential, so you can work deeply and efficiently. Our team has implemented the “Protected Hour”, and we know not to disrupt one another during this time block.
- Measure Progress Weekly: Regularly track your progress to ensure you’re on target. You can set targets for yourself or as a team and an accountability partner never hurts.
- Limit Distractions: Create a workspace that minimizes distractions. Turn off unnecessary notifications, close unrelated tabs, and let colleagues know when you’re in a focus zone.
By shifting your focus to one task at a time, you can enhance the quality of your work, reduce stress, and ultimately achieve more. It’s time to leave multitasking behind and embrace the power of focused work. Your mind, and your to-do list, will thank you.
